god of war franchise It is the most profitable merchandise brand for PlayStation, according to a former Sony employee. Aaron Kaufman, who has led his marketing efforts at Santa Monica Studios for nearly eight years, claims the God of War product is the most popular gaming product among his PlayStation fans.
God of War Series Licensing Strategy Brings Amazing Results to Sony
Kaufman’s, discovered by Internet detective Timur222 LinkedIn profile said that Santa Monica Studio’s social media presence is “the most acclaimed” in PlayStation’s portfolio. In 2018’s God of War, the developer’s social media posts generated 187 million impressions for him and The Lost Pages of Norse Myth promotion he generated $1.8 million in “earned media” through his campaign. .
Kaufman said he spent time building “a full-fledged product creation process that allowed us to create products that our fans wanted,” and that “God of War has since become the most profitable PlayStation brand for gamers. It is claimed that
Kaufman also revealed that 2015’s God of War 3 Remastered has sold four million copies to date. He left Santa Monica Studios in early 2020, so it’s unclear if this number is current or reflects sales through 2019.
Another interesting piece of information Kaufman mentioned on his LinkedIn profile is that Santa Monica Studios’ first mobile game, Fat Princess: Piece of Cake, has reached 1 million installs on Android and iOS.
