Games Workshop, the UK-based company behind the Warhammer product, Annual financial results announced (opens in new tab) And he talked about his growing presence in video games. The Warhammer brand isn’t the company’s bread and butter as all pantry content, and while its core business remains miniatures and its own products, it’s now involved in a huge number of licensing deals to create video games. .
The fiscal year saw six new Warhammer games: four on PC/console, one in VR, and one on mobile. Two game workshops specifically highlighted as “notable launches” were Total War: Warhammer 3. (opens in new tab)and Warhammer 40,000: Chaos Gate (opens in new tab)This contributed to the company’s overall licensing revenue, which increased from £11.7m in 2020/2021 to £28m in 2021/2022. He was £15m against his £4.3m in 2021.
Its revenue is split as follows: 83% PC and console games, 7% mobile and 10% “other”. So about £25.2m of the license fees are for video games.
That’s obviously a lot of money, but in the context of Games Workshop as a whole, the core business of miniatures, retail, online sales and all other in-house products made £391.5m over the same period. As such, video games have become an important part of his GW, but still a relatively small part of the bigger picture.
The financial results also specifically mention Space Marines 2, which was announced last year. (opens in new tab),” has been the most consistently requested game since the first game was released in 2011.fan reaction [to the announcement] It was overwhelmingly positive.”
The statement went on to say that Games Workshop expects six Warhammer games to launch in 2022/23, including Warhammer 40,000: Darktide. (opens in new tab) As for the synopsis, “A total of 12 unreleased games are in development, and four new licenses were signed in 2018.”
Similar to the three games above, Warhammer 40K: Rogue Trader is known to be in development. (opens in new tab), Warhammer 40K: Boltgun, Warhammer 40K: Warpforge, Warhammer 40K: Tacitus (mobile game), Nexon’s Warhammer: Age of Sigmar game. This leaves four of his titles currently in development but unannounced.
An interesting element of the licensing approach is that Games Workshop has split its division into “video games” and grouped everything else under “media”. This shows how important the gaming side is to your business. Getting back to that in a moment, but in an interesting part of the media section, CEO Kevin Rountree breaks out of his usual dry tone to say of the screen adaptation:
“[These deals are] It’s very complicated and we don’t want to neglect our legal obligations or misrepresent progress when this industry is functioning at a different pace than our core business. A continuing reminder that it’s a long process and can fail at many hurdles. We believe we can bring the world of Warhammer to your screen like you’ve never seen it before. We are not realistically patient and completely in control. “
Returning to video games, GW is looking for more long-term partners, stating, “The effort required to launch a video game is astounding. We would like to take this opportunity to thank our current partners for their continued commitment to Warhammer. We thank you for your investment and wish you continued success with our commitment and dedication to faithfully representing our IP in its artistic and literary form.”
It’s been a good time for Games Workshop and its many fans, and it’s great to see the world of Warhammer continue to expand into the game: my particular poison is 40K and it’s such a great setting. The company’s increased involvement in gaming has spawned some absolute crackers. And with crafty fans like Space Marines 2 at his service, GW clearly recognizes that there are plenty of Warhammer nerds like me who may have run out of time to tinker with miniatures. , but I just want an interactive dose of “For the Emperor!” Sometimes. Well, if you can make a decent 40K MMOG…
