when microsoft announced its intention to acquire Activision The size of the deal ruffled some feathers. Most notably, those at Sony who opposed the deal over Call of Duty exclusivity concerns.However, Microsoft’s acquisition of Activision also has plenty of support, and the latest of those supporters is take-two interactive The company’s CEO, Strauss Zelnick, believes the deal is a good move for the industry.
Microsoft is on Take-Two Interactive’s side
zernik said yahoo news He sees Microsoft as an ally of Take-Two Interactive and said he would support the acquisition of Activision because the two companies would not compete directly. On the other hand, he also said that competition is a healthy part of the industry.
Ultimately, consumers vote and if we make a big hit that is our business, consumers will show up and no one can take it away from us. The antithesis of business. All titles stand alone. So it doesn’t compete with anything else, but it’s very competitive in a way. In other words, we compete with everything and nothing. Our title cannot be replaced by another title.
Microsoft’s acquisition of Activision makes it the third largest company in the gaming industry. Zelnick doesn’t see this as a threat because he believes consolidation is good for the industry. Of course, this is from the company that recently completed his $13 billion acquisition of Zynga, but it’s also from a company that he’s adamant he has no intention of buying himself.