When Stray launched this July, we saw the PlayStation community fall in love with BlueTwelve Studio’s lifelike cat hero. But gamers weren’t the only ones fascinated by cat physics and “Press Square to Meow” technology. We loved your pets too! All over social media, we’ve seen real-life reactions when cats and dogs alike ran up to our screens and wondered how a very realistic cat got in there .
In light of this excitement, we reached out to the American Society for the Prevention of Cruelty to Animals (ASPCA) to find out how we can turn player support for this beloved cat indie game into support for real pets in need. . In addition to her $25,000 donation to the organization, we want to create a digital photobook of your pet sharing your love for Stray.
So we are happy to announce our new social media initiative. floating reactionHere’s how it works.
way to participate
From today until September 23, 2022, players can use the hashtags on Twitter or Instagram to see your cat, dog, or other animal reacting or posing next to Stray gameplay on PlayStation. Simply share a photo or video of your pet. #StrayReactions.*
At the end of that submission period, you’ll choose your favorite curious kitten videos and tail wagging photos into a digital photobook to present to the ASPCA along with a $25,000 donation. Also include some posts in the sizzle reel to share on your blog and social channels.
It’s that easy! We look forward to having your pet play Stray with you.
If you would like to learn more about the American Society for the Prevention of Cruelty to Animals and its services, you can find it at: aspca.org or contact information here.
*Must be a US resident over the age of 18. If you are using a mobile device to enter, standard data rates from your wireless carrier may apply. By posting a photo or video on Twitter or Instagram with the hashtag #StrayReactions between now and September 23rd, Sony Interactive Entertainment LLC ), otherwise you agree to promote the ASPCA. And the #StrayReactions campaign. Posts must comply with the Instagram and Twitter Terms of Service (as applicable). This promotion is not affiliated with, sponsored, endorsed or administered by Instagram or Twitter.
