EA has begun preparations for this year’s rebranding exercise to leave football’s world governing body, FIFA, in the dust and move the series forward under the EA Sports FC brand. (opens in new tab). new press release (opens in new tab) and Official site (opens in new tab) There’s a logo, a marketing bump about football glory, and the promise of the first in-depth look at the retitled series in July.
“Over the next few days, the EA Sports FC brand will debut in over 100 matches in the world’s biggest league,” warns EA. This will be the marketing blitz to end all marketing blitzes and EA has signed up to all the world’s major leagues including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. bottom. In addition to this, there are individual teams and players registered that faithfully recreate the life of EA Sports FC.
EA’s slogan for this new era is “Fan-First Future.” I’m not quite sure what that means, but for the most part it’s kind of like lip service that works in football, and it strays slightly from the endless wheelbarrow that pours into this one. , contains long quotes from various soccer suits about how EA Sports FC can be awesome. Masochist can be found here (opens in new tab).
Think a logo is just a logo? Think sports again. “This new brand draws its design inspiration directly from the dominant shape of football culture: the beautiful game and the triangle, which represents the many facets of the sport.”
triangle? ! ? not a ball It’s funny, but EA has a point. Traversing the triangle is an important part of the game (often considered key to the Dutch ‘total football’ style of the 1970s) and expands on this further. The isometric angle of the first 8-bit experience, the triangular polygons that make up every pixel in modern games, and the iconic player indicator symbol that appears above every athlete in every match. ”
Hmm. The key point here is that EA seems to be dancing, but players shouldn’t expect new games. This will be a sort of iterative improvement over last year’s entry that’s typical of the FIFA series these days, but of course it still means it’s going to be the best football game that’s less than a mile away. . One of the few specific details included in this release was a reference to the “Chemistry Triangle present in Ultimate Team”. It’s the most profitable mode in FIFA and, of course, it was always going to come back, but this is an evolution, not a revolution.
The end of FIFA as it stands makes me strangely depressing (opens in new tab) Irony aside, EA has done a great job weaving this video game series into real-world sports. For years, the game of FIFA has felt like an extension of what’s happening in the sport and has been embedded in the culture. I was at a game a few months ago when one of the Bath City players completely skied on a great opportunity (which was, sadly, very common with the Romans) and some guys on the terrace said ” Don’t push the circle so hard!” I shouted. giggles.
EA Sports FC’s position and future success are assured. FIFA, on the other hand, is all at sea. President Gianni Infantino reacted like his lover to the end of the licensing deal by declaring that only games with FIFA’s name would be “the best”. (opens in new tab) (emphasis on him) before blowing his own kneecap off in some really funny tie-up efforts (opens in new tab) for the Qatar World Cup.