Content Warning: Suicide. self harm.
Soaring suicide rates and mental health disorders are causing one of the most serious public health crises of our time. It has been said that even before the COVID-19 pandemic hit, we were facing an epidemic of loneliness. Gears of War has always meant belonging. So on the eve of World Suicide Prevention Day, our message and promise is simple.
Today, The Coalition announced that it will donate 1% of net proceeds from all Gears of War games and merchandise to organizations working to prevent suicide and fight loneliness through mental health advocacy. I am proud. This is a multi-year effort our studio is doing to give back to the community and make an impact in the real world. We are proud to announce Crisis Text Line as our first partner. We look forward to partnering with more organizations around the world as this program continues to grow and evolve.
Crisis Text Line provides 24/7, high-quality, text-based mental health support in the US, UK, Canada, and Ireland by enabling a community of trained volunteers to support people when they need it. and crisis intervention free of charge. Support is available in both English and Spanish in the US. 741741 or (443)-Text ‘Pause’ on WhatsApp on SUPPORT to reach out to our 24/7 Volunteer Crisis Counselors to help you and a friend through a mental health crisis .
“In 2021, we had 1.3 million conversations with emailers who needed help with anxiety, depression, suicide, and more. We are honored to increase access to and suicide prevention services.Partnerships like this will help address America’s mental health crisis and reach our vision of an empathetic world where no one feels alone. It’s very important for us,” said Dena Trujillo, CEO of Crisis Text Line.
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Globally, suicide rates are alarmingly high. Suicide rates and grief and hopelessness are on the rise in the United States, especially among young people. Suicide is a major preventable cause of death.
Themes of loss, grief, trauma, and even suicide feature heavily in our games. We build connections when we handle difficult things together. Belonging and connection have always been at the heart of Gears of War. Our Never Fight Alone initiative allows us to not only talk about what it means to be there for each other, but to translate our words into everyday actions.
Fans who want to share their support for the Never Fight Alone program can do so in several ways.
- First and most importantly, take time today to check on your friends and family. A small gesture like a text, DM, Xbox message, or phone call can go a long way in letting someone know you care.
- Save “pause text to 741741” on your phone so you have it as a contact whenever you need it.
- Join the conversation about suicide prevention, offer words of support and share the crisis text line with those who may be struggling online with us @GearsofWar Twitter Channel Or follow #NeverFightAlone.
- Wear your support in the 2022 Never Fight Alone benefit t-shirt from . Xbox gear store Also game planet For those in Mexico. designed by a close friend of ours, Luke Preeceall proceeds from the purchase of this special edition t-shirt will go directly to Crisis Text Line.
- US Microsoft Rewards members can play Gears of War games this weekend to earn points and donate to the Crisis Text Line. Download the Microsoft Rewards app on Xbox to earn points and donate today.
For more information about Never Fight Alone and our donation, please visit: gearsofwar.com/neverfightalone