EA Sports and Nike Announce yesterday At some point in the “future,” there will be games like: FIFA and Madden It features integration with .Swoosh, which Nike calls “A new digital community experience”.
What the heck does that mean? It is an NFT (Non-fungible token) Fraud Adjacent to Platforms, Cryptocurrencies Exploded in 2021 and then crashed difficult in 2022the ups and downs. Probably best illustrated with this diagram:
Nevertheless, and despite widespread public reaction to the concept, it fell somewhere between ambivalence and condemnationHowever, there are still some companies that are trying to hold on. That’s partly because they’re looking to the future, maybe because they’ve signed a lot of deals for 2021 and we have to see it now. finished.
This deal is specifically described as:
Nike Virtual Studios and EA SPORTS today announced a new partnership aimed at enhancing and personalizing the virtual sports experience for fans around the world. The collaboration brings together two of the biggest names in sports and entertainment, leading to brand new ways for members of Nike’s new digital community experience, .SWOOSH, and fans of EA SPORTS to express their style through play. .
What is interesting is that announcementmaybe even Nike and EA are embarrassed. (Or intentionally obfuscate it, it’s up to you!) The truth is why we don’t see any mention of the term NFT in the news, or even Web3.Instead EA simply states the partnership I plan to make ”.SWOOSH virtual creations are now available, giving members and players unique new opportunities for self-expression and creativity through sport and style. “
Some games from EA Sports already come in the form of free unlocks, of course, but others require payment using in-game (or real-world) currency.
