there is more drama of Beauty community on TikTok This week, like all serious issues, revolves around new mascaras.
on tuesday, tick tock star and beauty Master Mikayla Nogueira I posted a 44-second TikTok video reviewing the new L’Oreal Telescopic Lift Mascara. After piecing together another creator’s video, Nogueira declared that after trying the mascara himself, it would be difficult for another mascara to compete. It included the hashtag #LorealParisPartner.
“Look at the length,” she says in the video as the camera turns to reveal the arch of her eyelashes.
However, Nougeira’s fans and other members of the online beauty community found the content of the video to be unsatisfying and had a lot to say. More specifically, they saw what appeared to be extra eyelashes added to Nogueira’s upper eyelids. I have a lot of viewers asking if I added
The comment “Mikayara, I’ve been watching you for a long time” has been liked 23,000 times. “Don’t insult our intelligence…”
“Mika Yara…” Another top comment asks influencers to “do the real thing.”
Another asks, “Are you infuriating us?”
Nogueira has not responded to the controversy since posting the video, and neither she nor the L’Oréal Group have responded. rolling stonerequest for comment. There are a number of additional comments asking whether he Nogueira was paid for posts that require disclosure (and #ad) per rules set by the Federal Trade Commission. The FTC’s Truth In Advertising Policy also means that Nogueira may be fined if he is found to be disingenuous in paid advertising.But beyond the rules, the debate frustrated peers influencerNogueira’s video says people may question the authenticity of their favorite creators.
“Things like this are why people don’t trust influencers and it’s very infuriating,” popular beauty YouTuber Alyssa Ashley posted on TikTok Wednesday. And when you decide to post a hoaxed review with it, it’s not good.”
Longtime beauty YouTuber and makeup mogul Jeffree Star also seems to be on board with the news, posting on Twitter that he’ll be back next week reviewing makeup products.
The drama of whether beauty influencers use false eyelashes in their sponsored posts may seem trivial or isolated. It speaks to the great responsibility and expectations you have for Most people who consume beauty content know that there are products for sale. And in return for your continued support of influencers and creators, we expect that person to be given reviews and opinions in the hope that they aren’t clouded by checks they receive in the mail.
“What’s happening with Mikayla and Mascara really shows why I love TikTok as a platform,” one user posted in a video that has nearly 400,000 views. Because we don’t come here and insult our intelligence and think it will fly.
Authenticity from creators is becoming less of a demand and more of a demand as it influences major parts of how people monetize their free time, their hobbies, their lifestyles, their well-paid jobs, their children, etc. It’s an approach that can skyrocket influencers to prominence in an ambitious content landscape, often with viewers asking themselves and their favorite beauty guru And for a creator like Nogueira, a big part of her success is her witty approach to beauty and candid reviews. approach can be attributed.
