To attract new subscribers after the number Started to plummet in early 2022 Netflix is finally preparing to launch a service hierarchy that supports advertising at a low price.
Netflix announced in its quarterly shareholder report that it plans to launch an ad support base “early 2023.”
The new ad support plan aims to complement the company’s existing paid subscription tier, which remains ad-free. Details haven’t been revealed, so it’s unclear if you’re going to limit content for paying subscribers like competitor Peacock, or if it’s just advertising.
The move came after 970,000 subscribers were reported lost in the second quarter, almost half of the 2 million users the company predicted to lose in April. The company said. Lost 200,000 paid viewers..Spurring a harsh outlook, the company has a series of Dramatic layoff And strategic pivot.
Netflix’s new ad support layer is a tactic as the company is trying to reverse spiral ratings. Other measures include recent price increases and attempts to crack down on password sharing that the company has already tested in the Latin American market. In a Netflix second quarter report, the company called the remedy “paid sharing” and told investors that it plans to roll out password sharing measures across its global installation base by 2023.
