At Take-Two Interactive’s recent investor call, CEO Strauss Zelnick was asked about other publishers offering discounts on AAA games shortly after launch. His company is one of many. Start charging $70 for gamesand at least according to him, I haven’t seen a “backlash” against the new price range.
On May 17th, Take-Two Interactive is the publisher behind games like: NBA 2K, GTA V, Borderlands, and bioshock— Simultaneously released 2022 earnings report press release as if suggesting GTA VI– level of success I will come next year. As part of this process, the company also conducted phone calls with investors, who asked questions about Take-Two’s plans and past performance. Here someone brought up the price of his AAA game.
as discovered by VGCDuring the conference call, an analyst noted that other unnamed publishers began offering discounts on new AAA games “within days to weeks” of launch. With an increasing number of publishers, the game pricing conversation has been heating up for some time (Includes Take-Two Interactive) join the $70 game club, Including Nintendo. The Legend of Zelda: Kingdom of Tears. But Zelnick argued that consumers didn’t really care.
“We are not seeing a front-line price rebound,” Zelnick said. “What we’re seeing is that consumers are trying to limit their spending by going for something they really really care about, a blockbuster, or something of value, but in some cases both. And the good news is we have a lot of blockbusters and a great catalog.”
Soaring $70 Games
Basically, Zelnick says gamers are buying fewer games, concentrating on getting a couple of $70 big blockbuster titles, or sticking to cheaper older games or smaller games. I believe that there is a tendency to buy The video game industry continues to struggle with job cuts and layoffs, big games don’t sell, it seems odd that Zelnick would be okay with people not being able to afford more games and instead having to “limit spending.” But I’m not a billionaire CEO, so what do I know?
In reality, gamers are undoubtedly vocally against it, $70 games— Zelnick should check the comments on literally every article about these expensive titles — the reality is that publishers are going to move forward anyway. I have too much money to make, tears of the kingdomof Huge sales numbers showa $70 game could sell like hot cakes if it was good enough.
and as MicrosoftSega, and others have confirmed that the future release will be priced $10 more than its previous $60 price tag, but whether it rebounds or not. The age of the $70 game has arrived.
