At this year’s One23, NBCUniversal’s annual developer conference, mass media and entertainment company NBCUniversal announced the launch of In-Scene Ad Innovation. This is an advertising technique that allows signage and his 3D products to be inserted directly into scenes of his Peacock show. The long-rumored tech still doesn’t have a release date, but the announcement confirms it’s actually coming.
“We are in construction mode now. [with ad tech firm TripleLift] Jenny Burke, Executive VP of Advertising Strategy, said of the product launch: Placements have to be top-notch… product placements in-stream, virtual private placements to streaming, we believe in it, but to be able to scale it has to be done very well. I have. ”
As previously announced and discussed, a feature called “Dynamic Experiences” will allow the viewer to exchange and personalize different products based on other data provided by the viewer or their account. . Details are yet to come.
Burke also revealed that Peacock is building another product that will bring back a feature that DVD collectors have long asked to bring back: commentary tracks for entertainment content. “While you’re watching that episode, there’s live commentary, Q&A within the Peacock Products feature with those stars,” Burke said. , have marketers introduced with us.”
In the last three months, both Netflix and Disney+ have launched ad-supported tiers. Netflix is also publicly iterating policy changes to crack down on account sharing, including Wednesday’s announcement that the platform has already drawn up new plans for how account sharing will work in the future. It is
Check out everything coming to Peacock this month.
The products featured here have been independently selected by the editors. GameSpot may receive a portion of the proceeds from purchases featured on our site.
