La Liga, Spain’s top professional football league and home to the world’s biggest clubs such as Barcelona and Real Madrid, signed a new sponsorship deal, the previous brand name (“La Liga Santander”) was changed and the league is now known as LALIGA EA SPORTS.
Note that the cap is their idea, not mine. probably This is part of EA’s big effort to get people ready for this year. FIFA EA Sports FC The video game will play just like last year, but it will be the first game that can no longer rely on decades of brand recognition..
I’m sure it’s all good for everyone involved, handshakes and money exchanges, but this is not a corporate press release site. I don’t really care what the top leagues are called, but EA Sports has somehow sponsored the big European soccer leagues for years (e.g. they have multiple deals with the Premier League). ties, including, for example, appearing on referee uniforms) ).
no i’m here to talk to you Rebranding of the second division. Known as either La Liga 2 or Segunda División, depending on where you come from, it will be called that from now on (again, it’s their cap, not mine) La Liga Hyper Motion.
For those of you who haven’t had to read the bullet points in sports game press releases over the past few years, Hypermotion is a system EA created to sell. FIFA There, we tried to improve the physics by combining 11:11 motion capture with machine learning. and animation In-game player.
An entire league is now named after it.It’s not a video game company, not even a video game, it’s just a physics and animation system designed for a single video game series with negligible benefits at best (mostly just empty PR calories. Yes, FIFA hasn’t fundamentally changed the way they play) Year).
Of course there’s no one on the street You would actually call it that, and everyone would still call it La Liga 2 or whatever it was called all along, but still. I’m very excited to see EA extend this type of functionality Next season’s championship will be renamed THE FROSTBITE LEAGUE.
