This may be the first time in years that senior management at Ubisoft has realized that you can back out.
Another major player in video games has reversed course and won’t be attending E3 2023.
Ubisoft, which had previously promised to set up a booth on the floor for the reopened show, confirmed in a statement. video game chronicles Instead of attending E3 from June 13th to 16th, it will be hosting its own event in Los Angeles on June 12th called Ubisoft Forward Live.
Ubisoft follows Nintendo, Sony, and Microsoft as major companies to bypass the show.