a new york times Streamer Felix Lengyel, better known as xQc, has reportedly signed a two-year deal worth $70 million with Twitch rival Kick, with incentives that could reach up to $100 million in deal value, according to reports. It is said that it is attached.
“Kick has allowed me to try and do things I couldn’t do before,” said xQc. “We are very excited to take this opportunity and make the most of our new, creative and fresh ideas in the years to come.”
xQc rep Ryan Morrison told PC Gamer that he believes the streamer’s deal with Kick is “one of the top 25 talent deals of all time, including sports.”
What makes this deal even more surprising is that it’s not exclusive. xQc can continue to stream on other platforms, and in fact intends to maintain a presence on Twitch, albeit to a lesser extent.
In terms of viewership, Kick is much smaller than Twitch, but the rewards are much better. Twitch takes his 50% cut from most streamers (although he recently adjusted it to 30% for a few streamers with some limits), kicking only takes 5%. not. It’s also pretty forgiving when it comes to certain content. Twitch has very strict guidelines when it comes to gambling streams, but Kick has an entire category dedicated to it.
That’s not surprising at all. Kick co-founder and CEO Ed Craven said: Stake.com, an online crypto casino established in Curacao. But in a twisted way, it’s also a perfect fit for xQc, a well-known gambler. In May 2022, he admitted to losing about $2 million on bad bets last month alone, but said he wouldn’t change his ways in the coming weeks.
“I love to gamble,” he said during the broadcast. “I like to gamble, so I just gamble. End of story.”
Kick may look a little sketchy. In December 2022, former Twitch Creative Development Director Marcus “djWHEAT” Graham called it Kick.fake“But at least it looks serious about building a bigger, more mainstream audience. That might not work: Mixer reportedly paid $50 million to lure Ninja off Twitch. , only announced its closure less than a year later, and it was backed by Microsoft funding.
But the deal, at least for now, has attracted attention: just over an hour after announcing his joining Kick, xQc’s verified channel The platform already has over 50,000 followers.