Success is relative. Many game companies will die for blockbuster franchises like the top sellers of the year. call of duty. However, Publisher Activision in Trouble Less than the highest monthly bill is not enough, call of duty Nowadays increasingly lacking.
The publisher revealed in it latest earnings report The company’s games lost over 30 million players last year alone. Activision publishes games like, Tony Hawk’s Pro Skater 1 + 2 When Crash Team Racing Nitro Fuel Historically, the majority of monthly active users (MAUs) call of dutyBy the end of March 2021, that number had reached 150 million. Yesterday, Activision revealed that he had dropped to 94 million.
It speaks to broader struggles across the franchise, but especially Vanguardup to date call of duty The game was released last fall.That campaign was short and underdeveloped World War II hodgepodgeJune 2021, the previous year’s Call of Duty: Black Ops Cold War was second best selling gameJune 2022, Vanguard I didn’t even make a list.
Activision’s monthly active users more than doubled since launch call of duty: mobile 2019 onwards Call of Duty: Warzone As for growth in 2020, growth in these areas appears to be receding or at best flat. war zone especially have suffered in part Due to delays, bugs and related crossover updates Vanguard Beginning of the year.
Our solution to all this is simple. more call of dutyThe company confirmed in its report that it’s doubling down on every aspect of military shooters, claiming it will “herald a new era” of franchises at the end of the year. Call of Duty: Modern Warfare II Released on October 28th. Call of Duty: Warzone 2.0 “Experience” is spun from there.When Call of Duty: Warzone Mobile is still in the works, although Activision didn’t deny it. bloomberg‘s report it’s major call of duty 2023 was delayed.
And if all else fails, it’s no longer a matter of CEO Bobby Kotick and the rest of Activision Blizzard’s leadership.Unless you run into regulatory issues Newly Bold Federal Trade Commission, the company is set to be sold to Microsoft for $69 billion by next summer. Current executives are asking for millions of dollars in bonuses even though many current employees are still demanding. greater accountability Discrimination and other workplace issues reported by publishers.