The summer of 2019 is undoubtedly a millennial film event. Avengers: Endgame It was the culmination of 11 years of world building and 22 films, and on Thanksgiving the audience ate it like a big, fat turkey. The Marvel Cinematic Universe has achieved spectacular thrills and unforgettable moments, tying all loose ends with a messy yet charming bow, accomplishing feats no other franchise has ever had or since. rice field.
It is no exaggeration to say Endgame A once-in-a-lifetime event, even if the declaration disgusts some film purists.The movie was a perfect expression MCU brandIt’s a collection of very ambitious jokes, characters, and stories that, dare to say, drastically changed the way movies are consumed. The whole concept of this movie and the MCU was a Heracles proportion effort, which attracted the audience to the over-luxury witnessed on the big screen, shocked and awe-inspired, and was successfully separated.
post-Endgame However, the landscape is very different. Perhaps it was the pandemic that made us more cynical and relentless, or Marvel’s previously impervious charm has finally diminished. Or maybe the studio’s considerable pride sets all of this. However, MCUs now look uglier and more annoying than ever before. Large franchises are now dull, soulless, and above all boring, like the once-delicious meals that tasteless once eaten too much. The thrills and surprises that built Marvel’s legend are gone, replaced by a constant cameo and an increasingly forgotten post-credit scene intended to set the next chapter in a seemingly endless book.
M (eh) CU
post-Endgame The landscape makes the audience restless. Marvel’s once united fan base is now centrally divided, feeling barbaric on one side from all forms of criticism and betrayed by the once powerful franchise on the other. .. Phase 4 projects were fragmented and non-uniform. Critics tend to overlook Marvel’s mistakes as they glare more than ever and show off our faces to dare to speak out. And call them we have.
The latest efforts of the studio, Thor: Love and Thunder, Received mixed reviewthe same as Eternals, Doctor Strange in the Multiverse of MadnessWhen Black widow before that. In fact, a quick look at the consensus of these films about Rotten Tomatoes shows that critics are bored to the point of indifference. Their reviews will always say something like “Yes, this movie is’well’, but I think it’s okay for the MCU.”
Critics now judge these projects as gears in larger machines, not as individual achievements. They are not peculiar and cannot even be distinguished from each other. Indeed, they are sentences intended to create a paragraph, which in turn creates the page.So it doesn’t matter Somehow Doctor Strange in the Multiverse of Madness It’s fun If the setting is successful, not by itself Young Avengers or not. Fans and even certain critics love to say how MCUs have succeeded based on their ability to create one continuous story and sustain the investment of their viewers. But that formula can only last very long, especially after the introduction of the Disney + show, it’s already tense.
How streaming has accelerated the dropout of the MCU from grace
There is a strong case of how Disney + was displayed and its arrival accelerated the decline of the MCU. At first, this idea looked like a genius. Is it a 6-hour story that focuses on the underrated but important characters in the movie? Shut up and take our money! But when they finally arrived, we saw what they were: the small gears that accompany the larger gears in this constantly spinning factory.
Marvel and Disney didn’t want to explore or develop these characters.It can claim it WandavisionThe main purpose of is to introduce the two Young Avengers (Wiccan and Speed), Crazy multiverse.. Similarly, Falcon and Winter Soldier Existed to turn Sam into a new cap Captain America 4,in the meantime LokiDuty was to establish Kang as a bad guy Antman 3 And solidify the multiverse of the MCU. Hawkeye When what if There was no real purpose. So no one remembers them. Moon knight It was deliberately distinguished from other Marvel projects, with no unnecessary references or settings, but it couldn’t really make the character memorable.
A two and a half hour movie whose sole purpose is to make the post-credit scene 20 seconds is one thing. It’s not ideal, but people are somewhat accustomed to it. However, they are willing to spend eight hours on rambling stories and receive only a few post-credit scenes in return. Marvel probably knows more than trying to duplicate a definite formula on a small screen. Television and movies are different media, and what works on the one hand does not work on the other. The fact that you need to say this is totally ridiculous.
With the introduction of streaming content, the MCU can trap itself and not get out of it. We tried to recreate the success of the big screen on a small screen without throwing in a piece of work or creating content suitable for this new medium. In short, it has become the worst enemy.became DCEU..
Notorious, still split Batman vs Superman Justice Birth, Zack Snyder famously introduced three Justice League members through a 10-second video from security camera footage. The scene was clumsy, hasty, superficial, and definitely funny, and critics and fans responded accordingly. Was this the way DCEU planned to introduce the Justice League? The MCU spent time introducing each prominent Avengers character through a stand-alone project or by pasting her into every Captain America movie in the case of Black Widow, but DCEU Built the Justice League Via security video.. Fans ridiculed DCEU, ridiculed it, put Marvel on the pedestal, and praised it took years to build the universe.
Cut six years later, Marvel did the same thing as the DCEU ā and the result was the same. Oh, how did the mighty fall down?
Get up and the audience goes away
About 15 years after its founding, the MCU is already in the midlife crisis and we can know it. It doesn’t seem to have a fixed purpose or a clear path anymore. Instead, it seems to throw a lot of ideas on the wall and see what sticks ā something else in common with the DCEU.It is bringing Aueurs overseeing some of its major blockbusters Still, it curtailed their efforts, limited their vision, and produced a Frankenstein movie that no one was pleased with. The MCU also doubles the most disruptive element of humor, pleasing some and offending others.
But how is that worst mistake ugly The movie has recently been seen. The VFX team has publicly stated Their dislike for MarvelCalling them the “worst” clients, their tight schedules and demands work for strict and unrealistic expectations and openly criticize them. Overworked, overstressed, low-paying artists are busy completing VFX for their latest MCU projects and producing substandard results, but who can blame them? Overworked, overstressed, low-wage workers can only do a lot when everything is working against them. And it doesn’t seem like the Marvel team has their backs.On the contrary, they are the first to go Vanity Fair When Throw them under the bus For a cheap laugh.
The only MCUs these days are cheap laughter, cheap plots, cheap VFX shots, and cheap thrills. How can you get a $ 200 million budget movie cheap? In some respects, Marvel is still a pioneer. But the audience is fed up with cheap products and can no longer ignore or contain their misfortunes. Fandom, once the happiest on the internet, was bitterly angry and raised their voices to complain about these films, which no longer seem to be impressive or impressive. How long does it take for them to start avoiding them altogether?
To be fair, the MCU is not struggling with box office revenue. Thor: Love and Thunder Dominated and raised the weekend $ 302 million worldwidein the meantime Doctor Strange in the Multiverse of Madness Approaching $ 1 billion mark.. Viewers still like Marvel’s content. They don’t love it anymore. Once upon a time, I couldn’t imagine that fans might not be excited about the next MCU project. Today it is happening in front of us. Is it so ridiculous to think that the glorious era of the MCU is behind?
Evolve or perish
The MCU is at a crossroads. Its appeal is rapidly diminishing, but it doesn’t seem to end anywhere.Recently, Marvel President Kevin Feige and his team have withdrawn to make plans. Next Ten Year Of the MCU content. For the sake of clarity, it does not mean that the MCU cannot continue. It is possible and will most certainly be. At stake here are the milestones of the movie and its reputation as a game-changing franchise. We are talking about the fight for the soul of the MCU, or at least what’s left of it.
The franchise issue becomes especially apparent as we reach the bottom of the character’s catalog and start the Werewolf by Night and Nova Greenlight projects. Indeed, the MCU has never turned anyone into anyone before. Iron Man and Starlord were C-list characters before Fage and the company turned them into superstars who could fix their own blockbuster trilogy. However, the MCU was still exciting in 2008 and 2014. It was full of promise and originality, feeding the audience from its huge palm.
That is the problem here. The MCU is no longer exciting. Can we honestly say we are looking forward to She-Hulk’s debut after a series of disappointing shows and movies?how is it echo Also Iron Heart, Or any of the other Disney + shows coming in the near future?Heck, Hercules debut inside Thor: Love and ThunderThe mid-credits scene, and the internet are as quiet as Black Bolt. Does anyone remember Black Bolt?He made his MCU debut Doctor Strange in the Multiverse of MadnessA movie that premiered just two months ago and has already seemed to be forgotten, despite the massive pre-release hype.
For hardcore fans, Phase 4 is Secret Wars StorylineAn event to pit in multiple versions of multiple characters Super Smash Bros..- Style tournament. However, the storyline of the comic book was a rivalry character study between two of Marvel’s most interesting and complex figures, Fantastic and Doctor Doom, but the MCU version is summarized by the storyline’s sorry excuses. It will be a collection of manga. Some very dirty scenes.
It’s hard to get excited about something when we know it might be terrible. The MCU once trained us to expect a mysterious sight from the movie. Now we’re training us to expect more and more stupid jokes about the service of our fans and how ridiculous everyone’s superhero Tara’s Ename is. The old promise now seems like a warning. “The next movie will be just as bad. Just wait and see!” Marvel must stop mid-evaluating the movie or show and start responding to its reputation as a game changer. Otherwise, the same audience once placed on the pedestal would break the altar with their bare hands. One thing is certain: nothing people love more than tearing a fallen idol.
Editor’s recommendations
