Hogwarts Legacy Sales at launch were reportedly 256 percent higher than Warner Bros. Interactive Entertainment’s internal estimates. This is from Arien Darby, Senior Brand and Marketing Manager at WB Games.
Hogwarts Legacy Sales Continue to Dominate Global Gaming Market
Hogwarts Legacy not only boosted PS5 console sales in February alone, but also boosted Q1 2023 sales across multiple video game markets. As a Twitter user discovered Timur 22Derby LinkedIn profile Hogwarts Legacy states that it “achieved a 256% sell-through plan at launch, selling over 12 million units in the first two weeks.”
During this period, Hogwarts Legacy grossed over $850 million and broke Twitch’s record for the highest number of concurrent viewers (1.3 million) for a single player game.
Within a month of hitting the market, Hogwarts Legacy will become the top-selling video game of all time in the US in 2023, already surpassing last year’s critically acclaimed Elden Ring.
“Reflecting on my role as brand marketing lead for Hogwarts Legacy, even after more than five years of adventuring, the success of our campaign still feels surreal,” Darby wrote in a LinkedIn note. increase.
WB Games is already teasing a Hogwarts Legacy sequel and DLC. However, nothing has been announced yet.
