Sony Interactive Entertainment is Elden Ring developer FromSoftware, Chinese giant Tencent also raised its investment to 16.25% stake. Sony now owns 14.09% of his stake in the developer, and parent company Kadokawa continues to own 69.66% of his stake. According to a press release, Kadokawa will use Sony’s investment to enhance existing IP and create new IP in anime and games.
How Elden Ring developers will use Sony’s investment
FromSoftware plans to “invest aggressively in the development of stronger gaming IP.” press releaseDevelopers will use the funds to serve a growing global market and leverage their publishing expertise. Interestingly, FromSoftware plans to use Tencent’s investment for its mobile efforts, while the money from Sony will be used for “games, video, and various other media IPs in the global market at the same time.” and is planned to be used separately.
Sony, its subsidiaries and the Company have established cooperative relationships in a wide range of areas related to the Sony Group’s global direct sales (DTC) business, branded hardware business and game business. In February 2021, we will strengthen our long-term relationship with the Sony Group, create new IP of our company, and maximize the use of existing IP in animation. Implemented a capital increase. and game field. From Software is a third party to Tencent Group’s Six Joy, which has strengths in the development and deployment of network technology such as mobile games in the global market including China, and Sony Group’s SIE, which has strengths in network technology. Decided to increase the allocation of shares. Ability to simultaneously and independently deploy his IP in games, videos and various other media in the global market.
It’s unclear if either Sony or Tencent are eyeing a full acquisition.
In other news, the PS Plus Essential September 2022 lineup has been leaked, finally revealing God of War Ragnarok gameplay and details.
