Take-Two CEO Strauss Zelnick is known for being outspoken with the media and investors about where technology, especially gaming, is headed. And on today’s earnings call, Zelnick recently revealed his thoughts on a popular subject in his tech circle: artificial intelligence and whether it will transform game development.
Zelnick provides a lengthy answer to questions about AI technologies like ChatGPT, pointing to his own historical skepticism about tech hype, stating that although AI stands for artificial intelligence, “artificial intelligence There is no such thing as
That said, he’s “really excited” about the current leap forward with AI and machine learning, and believes that tools are being actively created that will ultimately reduce the cost of developing games. However, we do not believe it will affect the overall cost structure. Because when development becomes easier, developers and publishers simply want to do more.
“College students’ beliefs [is] ChatGPT allows you to create queries and submit homework assignments. The problem is, if the question is “Describe what really happened the night of the Paul Revere ride” and everyone gets the same question and you do it in class, everyone uses ChatGPT and oops everyone Submitting the same essay I checked last time.
“ChatGPT is today’s hand calculator. When I was a kid, there was no such thing. I hate to admit it, but it’s true, so I had to do the math by hand. Then came the hand calculator. Then the parents armed themselves and thought, “Oh, kids don’t have to learn math anymore. ChatGPT is no different.
“We are about to usher in a very exciting era of new tools, and they will enable our team and those of our competitors to do really interesting things more efficiently, so we want to do more. I can’t allow someone to say, “Please develop a better Grand Theft Auto competitor than Grand Theft Auto.” People try, but it doesn’t happen. ”
Additionally, Zelnick provided comments on another technical topic, cloud gaming. When asked about the matter, Zelnick admitted that Take-Two believed in the technology and was, in fact, an early proponent of the recently discontinued Google Stadia.
That said, he’s not convinced it’s revolutionary, especially after what happened to Stadia.
“Cloud gaming is a technology, not a business model. It is a distribution technology. And from our point of view, wider distribution is always a good thing in the entertainment business. If I can reach the consumer I’m willing to do it as long as the terms make sense I think it’s going to be broader distributing over time I believe the distribution costs will go down over time It probably benefits us in many ways, including.
“Having said that, I don’t see cloud gaming as a drastic change. If you’re ready to pay $60 or $70 for a front-line title, you’re ready to buy a console. I think there is, and I think it’s Stadia. Providing high-quality titles to consumers who don’t have a console will probably have an impact around the edges, but I don’t think it will revolutionize the business. Hmm, and there are still technical challenges to address.”
Zelnick provided commentary for IGN on other revenue-related topics, including the impact of GTA 6 leaks on Take-Two’s business plans and Ghost Story Games’ Judas’ very loose release window.
Rebekah Valentine is a news reporter for IGN. you can find her on her twitter @duck valentine.
